TORONTO — A&W has introduced its new Masala Veggie Burger made with vegetables, Nanak paneer and a masala mix to celebrate South-Asian flavours. The burger is only available in Ontario for a limited time.
“Our Masala Veggie Burger is tasty enough to satisfy any spicy burger lover,” says Amanda Wang, director of Marketing at A&W Canada. “But truly we crafted this burger to be a taste of home for our veggie fans. As a burger lover, I get sad thinking about anyone ordering a patty-less burger made up of just buns and lettuce.”
South Asian vegetarians in particular have been seeking more options and craving familiar flavours in Canada. “Knowing this made the task of creating an authentic vegetarian burger that surpasses their expectations all the more challenging and fun,” says Karan Suri, director of Menu Development at A&W Canada. “The patty, made with real vegetables, Nanak paneer and select spices is the hero. Paired with a spicy piri-piri sauce, fresh lettuce, tomato and crisp red onions, the burger is like no other in Canada, delivering a depth of flavour and spice that everyone will enjoy.”
