TORONTO — A&W Canada is partnering with Labatt Breweries of Canada to pilot serving a non-alcoholic beer in its Ontario restaurants. A&W will add Labatt’s Budweiser Zero to its menus at Ontario locations for a limited time. This collaboration makes A&W the largest Canadian quick-service restaurant that’ll offer beverages in the non-alcoholic beer category to its guests.
“I’m excited to have A&W be a part of the response to the growing interest in non-alcoholic beers,” says Amanda Wang, director of Marketing at A&W. “You could say we’ve been pioneers since 1919 with our A&W Root Beer. Introducing Budweiser Zero is an expansion of meeting our guests’ needs with varied options for refreshing beverages that perfectly complement our best-tasting burgers.”
“Beer and burgers are a summer favourite, so collaborating with one of Canada’s beloved burger chains to bring the Budweiser brand — via our non-alcoholic product — to Ontarians in an accessible way is an exciting partnership,” says Andrew Oosterhuis, VP of Marketing, Labatt. “Budweiser Zero availability in A&W locations throughout Ontario provides greater beverage choice for consumers in quick-service restaurants while further strengthening the non-alcoholic category as it continues to grow.”
